Haier Taps into Tech Incubators with Opening of Silicon Valley Innovation Center

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REDWOOD CITY, Calif.–(BUSINESS WIRE)–Haier Home Appliances Industry Group Co., Ltd., the world’s No.1 Brand of Major Home Appliances (source from Euromonitor), announced today the opening of its Silicon Valley Innovation Center in Redwood City. This move places Haier at the center of North American tech innovation as the company strives to identify and infuse the latest tech innovations into its products and brands.

“The decision to open an innovation center is fully aligned with Haier’s strategy: The world is our lab,” said Mr. Wang Ye, Vice President of Research and Development at Haier Home Appliances Industry Group. “Haier already has a long history of working with innovative firms and research institutions in North America, and putting dedicated resources in Silicon Valley to work with our innovation partners reflects our long-standing commitment to partnership and innovation.”

Haier, a world leader in R&D and Innovation, has ten global R&D centers, and when combined with GE Appliances’ four global technology centers and FirstBuild, a global online co-creation community in Louisville, Ky, and Shanghai, China, will further extend Haier’s leadership. The Silicon Valley Innovation Center is the North American hub for all of Haier’s advanced technology outreach, but it will work in close collaboration with sister sites in Israel and Shanghai under the guidance of Dr. Tao Xie, General Manager of Global R&D Centers Operation.

This newly opened location will serve as a key resource for all Haier product lines, focusing on the rapid advances being made at local research facilities, universities, venture capital-backed startups and incubators, and tier-one OEMs.

“As we build our connections and presence across the innovation community in Silicon Valley and beyond, we will also be exploring ways of engaging with the innovation ecosystem that makes the U.S. ecosystem so unique,” said Mr. Peter Himes, who will serve as general manager of the Silicon Valley Innovation Center. “We’re not just looking at technologies that will impact the appliance industry in the next five years. We are focused on longer-term projects that will shape the future of our industries and the way owners interact with their appliances five and even 10 years from now.”

Haier also engages with the greatest technological minds in the world through its Haier Open Partnership Ecosystem (HOPE), a professional tech scouting community that works together to solve technical problems, break development bottlenecks and bring innovations to market faster and more efficiently.

“We will continue to build HOPE to be a portal into the global innovation market, and the Silicon Valley Innovation Center will build on this foundation,” Mr. Wang Ye said.

Himes will be supported by a small team of tech professionals in Silicon Valley. The center can be contacted at Haier.SVIC@geappliances.com, and more information on HOPE and Haier’s dedication to advanced technologies can be found at hope.haier.com.

About Haier: Founded in 1984, the Haier Group is today the world’s leading brand of major household appliances and is transforming from being a traditional manufacturer to one based on an open entrepreneurship business philosophy servicing the new economy. The Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS and Monogram. Each brand has its own unique market position and provides products and services to its customers with outstanding quality and innovative user experiences. Beginning in 2017, Haier is further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique system of cross-cultural integration. For more information, visit www.haier.net/en/.

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