Purplebricks Brings Innovative Real Estate Brokerage Model to Arizona and Nevada


– Homebuyers and Sellers in Las Vegas and Phoenix Now Have a More
Convenient, Transparent and Cost Effective Way to Transact –

– Local Real Estate Professional Marcus Fleming Named Regional
Director –

PHOENIX & LAS VEGAS–(BUSINESS WIRE)–Purplebricks Group plc (AIM: PURP) (“Purplebricks”), the pioneering
next-generation real estate agency, today announced its expansion into
Las Vegas, Nevada and Phoenix, Arizona – ranked no. 6 and no. 11,
respectively, in Forbes’ annual list of fastest-growing cities –
providing local homebuyers and sellers a more convenient, transparent
and cost-effective way to transact. Purplebricks’ value proposition is
unique in that it combines intuitive technology, experienced local
agents and a flat-fee structure to deliver a more rewarding home-buying
and selling experience. To oversee its operations in Las Vegas and
Phoenix, Purplebricks has named local real estate professional Marcus
Fleming, who brings a decade of experience in the local real estate
market, to the post of Regional Director.

Effective Tuesday, June 19, 2018, Las Vegas and Phoenix residents can
list their homes with Purplebricks for a flat fee of $3,600 and, upon
closing, pay the buyer’s agent commission, which is standard in U.S.
real estate transactions. The flat fee is the same for homes of all
values. Purplebricks agents provide a full-service offering that
includes pricing and staging advice, professional photography, signage
and marketing, an immersive 3D virtual tour and dedicated support
through closing. A local homeowner selling a $261,000 home would save
$4,230 using Purplebricks compared to paying the standard real estate
brokerage commission of 5 to 6 percent.

Purplebricks recently commissioned a third-party national study to
analyze attitudes towards the home buying and selling experience. The
research found that 73 percent of Americans say it is extremely
important for a real estate agent to outline all of his or her fees
upfront when helping to sell a home. Nearly seven in 10 Americans also
touted the importance of transparency throughout the entire transaction
process as a crucial factor for gaining their trust. The findings of the
comprehensive study support Purplebricks’ differentiated consumer value
proposition, which prioritizes transparency.

Las Vegas and Phoenix homebuyers can now experience that transparency by
using Purplebricks’ website and mobile app to view all available
property listings on the market, instantly book multiple home tours with
Purplebricks agents, safely and seamlessly communicate with sellers, and
negotiate offers in real-time. The flexibility afforded by Purplebricks’
online platform provides buyers with greater speed and control over the
transaction 24/7. As an added benefit, buyers who select Purplebricks to
serve as their agent receive a $1,000 rebate on closing.

“Las Vegas and Phoenix are similarly attractive markets, each
experiencing a steady stream of growth from comparable clientele. In Las
Vegas, the construction and hospitality industries continue to drive
population growth, while Phoenix is seeing expansion through
technology-based companies,” said Mr. Fleming. “After developing a keen
understanding of these real estate markets over the last decade, I am
eager to make a positive impact by working with an innovative,
fast-paced company like Purplebricks. The outstanding platform and
service Purplebricks offers consumers is unparalleled. In addition,
Realtors who long to be busy selling homes and building reputational
capital are ensured an excellent career opportunity.”

Purplebricks works exclusively with experienced agents who are dedicated
to providing exceptional customer service. All Purplebricks agents
benefit from an extensive training program that covers all aspects of
Purplebricks’ culture and business model and platform, designed to help
them work more effectively. Purplebricks’ agents have territorial
exclusivity determined by zip code with central resources available,
including a robust lead generation pipeline, for them to build and grow
their business. This approach guarantees Purplebricks agents have
exceptional local market knowledge and the ability to provide expert
advice to sellers and buyers.

“We are excited to welcome Marcus to the Purplebricks team and eagerly
look forward to his contributions in both Las Vegas and Phoenix. His
track record in growing differentiated real estate models in both
regions will be beneficial as we seek to expand our brand and offer
support to our local real estate experts,” said Eric Eckardt,
Purplebricks U.S. CEO. “The Purplebricks model has continued to achieve
great results on both coasts by providing excellent service and saving
home sellers in California, Connecticut, New Jersey and New York
thousands of dollars. We see tremendous opportunity in Las Vegas and
Phoenix, as both markets have ideal demographics comprised of consumers
eager to buy and sell homes while saving money.“

Prior to joining Purplebricks, Mr. Fleming, a licensed realtor in both
Nevada and Arizona, spent more than 10 years working as a real estate
agent. He previously supervised Redfin’s brand launch in both Nevada and
Arizona. After seven years of working with Redfin, including building
out several teams and managing growth across the platform in both
states, Mr. Fleming opened his own real estate brokerage.

For more information on Purplebricks’ platform, savings and services,
visit www.purplebricks.com.
Real estate agents interested in joining the Purplebricks team are
encouraged to email their resumes to joinus@purplebricks.com.

About Purplebricks

Purplebricks, with offices in three major real estate markets including
the United Kingdom, Australia and now the United States, is the
pioneering next-generation real estate brokerage, combining highly
experienced and professional Local Real Estate Experts with an
innovative and intuitive technology platform to make the entire process
of selling and buying homes much more convenient, transparent and cost
effective. Purplebricks is transforming the way people perceive real
estate agencies, while in the process helping sellers save thousands of
dollars, affording buyers greater transactional flexibility and control
and offering agents the chance to build and grow their own profitable


Media Inquiries:
ICR for Purplebricks in the US
Chudoba, 1-646-277-1249
Kelly Ferraro, 1-646-277-1291
Kivlehan, 1-646-677-1807
Sukovaty, 714-308-5208
Head of PR and Social Media

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